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MARKETING

Bira 91 raises $70 mn in Series D funding from leading Japanese co Kirin
Thursday, 24 November, 2022, 08 : 00 AM [IST]
Our Bureau, New Delhi
Bira 91, the world’s fastest-growing premium beer company, has announced that it has raised $70 million in Series D funding, in a round led by leading Japanese beer company - Kirin Holdings. The investment from Kirin Holdings comes at a time when the demand for beer is witnessing a massive surge and the company continues to strengthen its national & global presence as it aims to cement its leadership position in the premium beer market.

The funds will be deployed to expand production capacity by commissioning new breweries and expanding its existing facilities. The capital will also be utilised to increase the company’s distribution footprint across the country and internationally, and further bolster the brand’s product development and innovation capabilities.

Sharing his perspective, Hiromasa Honda, managing director, Kirin Holdings Singapore, said, "India has embarked on its golden decade of growth. As the fifth-largest economy in the world, with increasing digitalisation, and a stable, growth-oriented government, we are very excited to invest further in the “Make in India” journey for the country. We believe that Bira 91 has the potential to premiumise Indian beer through innovation by brewing the highest quality products for the country’s consumers. We also believe that over the long term, Bira 91 has the potential to break out internationally as a global brand.”
 
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