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Zydus Cadila reiterates 'nutralite is better than butter'
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Saturday, 17 February, 2007, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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, said it stood by its contention that 'nutralite is better than butter'. Earlier, Gujarat Co-Operative Milk Marketing Federation (GCMMF) had challenged the company's advertisement that claimed 'nutralite is better than butter' before the Advertising Standards Council of India (ASCI).
Substantiating its claim, the company's medical advisor Ravindra Mittal said, "to understand why nutralite is a better and healthier alternative to butter, it is important to know the basic distinction between fats of animal origin and those of plant origin. Fats of animal origin, like butter, have high content of saturated fats, cholesterol and low levels of unsaturated fats. This is likely to cause an increased risk of heart disease or coronary artery disease. This is backed by scientific evidence and supported by various published medical literature like API textbook of Medicine and Davidson's Principles and Practice of Medicine."
Nutralite, which tastes like butter, carries with it the advantage of being cholesterol-free, low in saturated fats and also high in unsaturated fats, all of which make its profile healthier. This makes nutralite an ideal substitute for butter, a company press release said.
While the conventional margarines are manufactured through the hydrogenation process and contain trans fats that are not healthy, nutralite is not manufactured through the hydrogenation process and this sets it apart. The trans fats in nutralite are below detectable limits, the company press release added. World over, the consumption of margarine is two times more than that of butter, particularly in the developed countries. The American Heart Association recommends the use of margarine as a substitute for butter, the press release said.
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