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“We have a target to grow our topline by 40% in FY 21”
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Monday, 28 June, 2021, 08 : 00 AM [IST]
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 “Kwality'', Pagariya Food Products Pvt Ltd is one of the leading manufacturers of masalas and instant mixes having over 55 products in 130 different pack sizes. The growing business has expanded its portfolio to include breakfast cereals, thus spreading its reach across the nation. Headquartered in Bengaluru, the company is spreading its wings globally, with exports to over 28 countries like USA, Australia, Dubai, Qatar and Malaysia. The company is certified and has won many awards including the ‘Best Manufacturing Excellence’ award by the Karnataka government recently.
Naresh Pagariya, MD, “Kwality'', Pagariya Food Products Pvt Ltd, shares his insights into immunity booster products and growth going forward in an email interaction with Ranjana Sharma. Excerpts:
How did you come up with the plan to introduce muesli with turmeric and ginger?
The Covid- 19 pandemic has created a huge health issue for all. While the spread has been very rapid, people with good immunity have had fewer effects of Covid-19. Realising this importance and also the role of spices in building immunity, we as a spice company came up with this idea and this product- Turmeric and honey muesli.
As we know muesli and corn flakes are coated in sugar. Was it the 'immunity' aspect that led you to get rid of the sugar?
Refined sugar as we all know is not good for health and when we decided on a muesli range with turmeric and ginger, we also decided to make the muesli range as healthy as possible, One of the ideas was to replace sugar with jaggery.
Which are your fastest-growing products? What is the current market share you hold in the country?
As a company, our products are placed in 3 main categories like breakfast cereals, masalas, and instant mixes. We have a healthy growth rate in all categories but major growth has been from more health-based items like muesli and corn flakes.
Are your products available in international markets?
As a company, we started exporting our products and have been for the last 7+ years; we are proud to say that more than 20 countries such as USA, Australia, Qatar, many African and Asian countries have well-accepted our range of products.
There are many immunity booster products in the market, How is your product different from your competitors?
We have made the product with pure and natural ingredients and also have replaced sugar with natural sweeteners that make us very unique and different.
How has your company’s exports been affected during this pandemic?
During the early days of the lockdown, we had issues regarding labour and supply chain. The people working in the company and our teams worked out various strategies to ensure that we are back to shape in full swing so our customers across the world are not affected.
Does the increase of ready to eat breakfast and consumption concern you about sales?
We think that our breakfast cereals are in the ready to serve category. This category will continue to grow as consumers are getting healthy and are turning to convenience- muesli too is almost the same as ready to eat and, hence, we don’t see any major changes happening in the near future.
How are you working under new circumstances during the pandemic?
We as a company have always believed in ourselves and our team. We have decided to be on our toes during this period and offer our best to our esteemed consumers and we are sure that we will outgrow ourselves and the competition in the coming times.
What about plans for expansion and collaboration post-Covid-19?
We, as a company, are having a target to grow our topline by 40% in FY 21 and from there on our growth should never be less than 40% year on year. For this, we have big plans being laid out and will work towards achieving this goal.
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