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WK Kellogg Co continues transformation of cereal aisle with roll out of Spoons on-pack nutrition guide
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Monday, 01 June, 2026, 08 : 00 AM [IST]
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Michigan, USA
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WK Kellogg Co announced the national roll out of its Spoons on-pack nutrition framework. It is an evidence-based tool designed to make it easier for consumers – who are increasingly seeking more function from their foods – to identify, understand and choose cereals according to their nutrition priorities.
Consumers will see the new information on the back of cereal boxes using the Spoons acronym, including: S - Simple ingredients: Many Kellogg's cereals are made with ingredients you'd find in your pantry - cooked in a similar way you'd make grains at home, just in larger batches! In fact, 75% of Kellogg's cereals are simply puffed, toasted, flaked or shredded. P - Protein: Cereal and milk bring grains and protein together to offer an easy, effective solution for building meals to help manage hunger and support wellness. In fact, a bowl of cereal and milk has as much (or more) protein as an egg. O - Outstanding fibre: Wellness starts with fibre, yet almost 95% of people don't get enough. Our fibre-focused cereals can help people close that gap. We have more than 140 options that are at least a good source of fibre with 3-17g per serving, making it easy to find your fibre fix. O - Other nutritious foods: Cereal makes it easy to create balanced meals, bringing whole grains, fruit and dairy together to give people choices they can feel good about. N - Nutrients you need: Cereal provides essential vitamins, minerals and nutrients - such as fibre, whole grains, iron and folate - that most people don't get enough of in their daily diet. With most cereals being consumed with milk there is the added benefit of calcium and vitamin D. S - Single-digit sugars: Cereal offers a variety of sugar levels to fit your lifestyle, including options with single-digit added sugar, so you can enjoy great taste and nutrition. Nearly half of our cereals have 10 grams or less of added sugar per serving.
The architect of Spoons, chief wellbeing and sustainable business officer, Sarah Ludmer, RD, says the attributes, messages and visual presentations were tested with consumers to ensure they could easily understand and trust the information Spoons provides. "We gained a great deal of consumer insight from the Spoons work, including the fact that cereal eaters were surprised and excited about the simplicity, fibre content and single digit sugars of our cereals. As more people are looking for simple, high nutrition foods – especially when it comes to fibre and protein – this provides a clear and compelling way to re-introduce people to a beloved and trusted food that's been in Americans' kitchens for more than a century," said Ludmer.
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