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Westfalia Fruit unlocks new consumption moments at PLMA 2026
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Wednesday, 13 May, 2026, 16 : 00 PM [IST]
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Johannesburg, South Africa
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Westfalia Fruit is redefining avocados from a weekend treat to an everyday habit, with its ready-to-use portfolio developed for growth. At PLMA 2026 (Hall 1, booth B44), it will exhibit a full product range, including fresh and ready-to-eat solutions on May 19 and 20, 2026. The company features the scale of the opportunity ahead and highlights why it is the natural supplier of choice.
The numbers tell the story. Avocado is one of the fastest-growing global fruit categories, with over 2.9 million tonnes traded internationally in 2024/2025, worth more than $9 billion. It is one of the most nutritious and versatile fruits on the shelf, and it sits precisely where the consumer is heading: health, convenience, and premium.
Under the banner ‘Westfalia Fruit Convenience’, the company will present its full ready-to-use portfolio meeting all eating occasions. Featuring guacamole in a variety of flavours and textures, avocado cubes for smoothies, smashed for toast, slices for bowls, wraps, and oils for cooking and salads. Alongside a new generation of avocado spreads as a source of fibre and protein, designed to support a healthy lifestyle.
Geoffroy Beaujean, convenience director for Europe at Westfalia Fruit, said, "Avocado consumption is growing fast, but we are only scratching the surface in terms of usage occasions. We see a clear opportunity to integrate avocado into everyday eating moments, from breakfast to dinner, through convenient, high-quality solutions. With our expertise and integrated supply chain, we are uniquely positioned to help our partners grow the category."
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