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Quaker expands portfolio with new protein rice crisps
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Saturday, 25 April, 2026, 08 : 00 AM [IST]
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Chicago, USA
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As a majority of Americans (86%) are adding protein to their daily diet, Quaker continues to expand its range with the new Quaker Protein Rice Crisps. With a light texture and airy crunch, it can now be enjoyed with a good source of protein (6g of protein) per serving. This innovation is part of PepsiCo's broader mission to evolve its foods portfolio with options that have functional ingredients.
Available in both a sweet and savoury flavour, the rice crisps are gluten-free, popped and never fried with no artificial preservatives or flavours: Protein Rice Crisps Chocolate Caramel Flavour: Offering a sweet chocolate and rich caramel flavour that is a good source of protein (6g protein per serving); Protein Rice Crisps Tangy Barbecue Flavour: A bold and tangy barbecue flavour with 6g protein per serving; Addressing Consumer Demand for Protein.
Protein is no longer just a trend; it's an established part of how consumers think about food. Protein Rice Crisps provide more variety in the growing protein snack category: 63% of Americans say they would choose snacks with added protein over regular ones; More than half of Americans (54%) prioritise protein during snacking occasions; 70% of Americans want salty snacks to have protein, while 65% want sweet snacks with protein.
As consumers increasingly look for functional ingredients in their everyday food and beverages, PepsiCo is leveraging its iconic portfolio of brands to lead the category transformation. it joins recent launches including Protein Granola Bars, Protein Old Fashioned Oats, Protein Instant Oatmeal, SmartFood Fiber Pop coated popcorn, SunChips Fiber whole grain and black bean snacks, Doritos Protein Tortilla Style Chips, Pepsi Prebiotic Cola, and poppi Prebiotic Soda, emphasising a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they seek.
The rice crisps are made with: 6g of protein per serving with popped rice and pea protein; 9g of Whole Grains per serving; No artificial preservatives or flavours; Gluten Free.
James Wade, marketing vice president for Quaker Foods, said, "We're continuing to explore how to balance ingredients that offer functional benefits with great taste because we know consumers expect both. With Quaker's long history of offering quality ingredients for every occasion, the addition of Quaker Protein Rice Crisps to the portfolio is just another demonstration of the brand and PepsiCo's commitment to giving consumers more ways to help fuel their lives."
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