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Pharmactive launches Kyoh for hair growth support
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Tuesday, 28 April, 2026, 08 : 00 AM [IST]
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Madrid
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Nutraceutical specialists Pharmactive Biotech Products, S.L.U marks its entry into the beauty-from-within space with the launch of its first nutricosmetic, Kyoh. It is single ingredient, pure extract formulated to help support hair follicle function. Pharmactive will exhibit Kyoh at Vitafoods Europe, May 5 to 7, in Barcelona, booth #5D28.
Kyoh is a proprietary, extraction of rocket leaves, from the Brassicaceae family of cruciferous vegetables that is commonly used in salads. Characterised by their dark green leaves, they are hailed as nutrient-dense powerhouses, packed with vitamins, minerals, phytonutrients, and antioxidants. Among their wellness virtues, research has increasingly associated this flavorful botanical with supporting hair thickness and growth, noting the traditional use in South Asia of rocket seed oil as a hair tonic.
Pharmactive is pioneering scientific research into the link between this natural botanical and follicular health. Preliminary studies of Kyoh’s potential as an oral hair-support agent already have produced positive results. For example, one recent lab trial demonstrated the extract’s ability to stimulate dermal papilla cell activity and modulate the activity of genes involved in hair follicle function.
It is a pure extract of Eruca sativa leaf, formulated to help support hair growth. It is standardised to more than 1.5% Erucosides, a defined group of active compounds naturally present in rocket species. These compounds were quantified by HPLC analysis to ensure a total content of 1.5% to 3.0% flavonol glycosides, mainly from quercetin, kaempferol, and isorhamnetin guaranteeing batch-to-batch consistency and reproducibility. These actives are believed to lie behind the plant’s stimulating effect on the growth of hair follicle cells.
Marina Diez-Municio, head of R&D and QC at Pharmactive, said, “Eruca sativa is naturally abundant in bioactive compounds such as flavonoids and glucosinolates, compounds that are widely recognised for their antioxidant and anti-inflammatory properties. They have previously been associated with beneficial effects on hair biology, including protection against oxidative stress and modulation of pathways involved in hair follicle function and we are beginning to unearth this potential.”
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