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Heinz to drop limited-edition Black Garlic Ranch and Harissa Aioli sauces
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Monday, 10 June, 2024, 13 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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The Heinz brand drops two limited-edition, new-to-category sauces: Black Garlic Ranch and Harissa Aioli, now rolling out exclusively to Walmart and Target stores nationwide. After testing six sauces in select restaurants last year, Heinz is bringing two fan-favourite flavours to store shelves – giving people across the country a chance to try them for the first time. The launch of Black Garlic Ranch and Harissa Aioli marks the first innovations Heinz has tested in-restaurant before bringing them to store shelves nationwide.
Many consumers – particularly Gen Z – are hungry for more internationally-inspired flavours and cuisines.1,2 With these evolving preferences top of mind, Heinz developed Black Garlic Ranch and Harissa Aioli to elevate fans’ everyday eating experiences and offer the unmistakable taste and quality that Heinz lovers expect.
- Heinz Black Garlic Ranch (Walmart exclusive): A unique and smooth experience, combining the mellow, deep flavour of black garlic with the creaminess of ranch.
- Heinz Harissa Aioli (Target exclusive): A smoky roasted red pepper blend with flavourful heat and a globally inspired flair.
“Last summer, social media was buzzing when we tested our limited-edition ‘sauce drops’ in a few key restaurant chains around the country,” says Katie Peterson, director of Heinz Innovation at The Kraft Heinz Company. “Our feed was filled with comments from fans who loved the sauces, as well as those who were clamouring to get their hands on them. Seeing the irrational love the drops generated – particularly Black Garlic Ranch and Harissa Aioli – we knew we had to bring these products to store shelves nationwide so the rest of the country to enjoy them.”
This next step in the ‘Sauce Drops’ programme underscores Heinz’s strategic approach to consumer-first innovation: leveraging Kraft Heinz’s Away from Home arm to test new offerings directly with fans before bringing them to retail. The Heinz ‘Sauce Drops’ programme utilises consumer reactions as a real-time insights-generator for the brand as it doubles down on more nuanced flavour profiles and elevated dipping experiences.
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