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Greatest Tomatoes from Europe returns to USA
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Saturday, 23 May, 2026, 16 : 00 PM [IST]
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Naples, Italy
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Originally launched in 2019 by Anicav – the Italian Association of Canned Vegetable Industries – the Greatest Tomatoes from Europe campaign returns to re-connect consumers with the authentic taste and quality of canned tomatoes from Europe.
The campaign will take centre stage at several prestigious events, including the Summer Fancy Food Show 2026, a press event at the glamorous Armani Restaurant, a Masterclass at Eataly NYC Flatiron, and an exciting In-Store promotion at Eataly Downtown.
Giovanni De Angelis, Anicav's general director, said, "We are thrilled to bring back the 'Greatest Tomatoes from Europe' campaign. This relaunch is an opportunity to celebrate the passion, tradition, and expert craftsmanship that goes into producing these exceptional tomatoes. We are committed to showcasing not just their taste, but their versatility and the myriads of culinary possibilities they offer."
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