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Frozen Herb Pops redefines convenience & sustainability
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Thursday, 21 May, 2026, 15 : 00 PM [IST]
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B’nei Darom, Israel
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Agrifood company Kad Bnei Darom launches Cuca Herb Pops, its fresh contribution to the culinary domain. These highly practical, innovative herb pops present a new format for flash-frozen fresh herbs that merge convenience with eco-consciousness. The company will reveal the new product line at the Fancy Food Show in New York, from June 28 to 30, 2026.
In a paradigm shift from pre-portioned frozen herbs in rigid moulded plastic trays, Kad’s refashioned minced herbs are transitioned into uniform spheres sealed in flexible pouches that require no individual wrapping. Each pop delivers 15g of frozen fresh herbs.
Beyond their role in saving valuable freezer space, the novel nearly packaging-free delivery system is designed to be environmentally friendly by eliminating the need for plastic trays, including the plastic films that seal the frozen produce. This cuts packaging costs as well as waste of highly perishable herbs.
Developed in collaboration with Practical Innovation, an innovation development firm dedicated to helping companies create next-generation products and solutions, Cuca frozen pops help cooks and chefs in homes or commercial kitchens save time and labour washing and chopping fresh herbs. They can simply pop and drop the frozen herbs straight into the recipe with ease. There’s no compromise on quality or having to struggle with complex packaging to access the herbs. Kad’s herb pops provide precise portion control, and maintain the herbs’ texture, flavour, and nutritional value even after defrosting.
David Ben-Ze’ev, CEO, Kad Bnei Darom, said, “We have been in the business of growing fresh produce and creating artisan products for more than 50 years. While honouring our traditional roots, Cuca Pops mark Kad’s expanding foothold in food innovation, bringing vibrancy, ease, and environmental consciousness into every kitchen. Our product is creating a new category in the global fresh herbs market, valued at tens of billions of dollars.”
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