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Tatva launches India’s first naturally low GI sugar – Kesari Golden Sugar
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Monday, 27 March, 2023, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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Tatva Health and Wellness, one of the leading food companies, has launched Kesari Golden Sugar an unrefined and naturally low GI sugar with no chemicals or additives in Bangalore. Kesari Golden Sugar is a perfect alternative for consumers looking at a healthier sugar option.
Speaking at a press meet, Sachin Jain, managing director, Tatva, said, “Consumers post-pandemic have become very health-conscious and have been researching a lot on what they consume. There has been various innovations in food segment. We looked at the sugar market in India. There has been hardly any R&D to make sugar healthier or better. In fact consumers are now looking at a healthier alternate which is difficult to find today. We see the sugar-related problems not only in India but apparently a global pandemic.”
“We partnered with Nucane, Australia, and with their global patented technology, it gives us immense pleasure to launch the “Kesari Golden Sugar” in India with this technology. Our Kesari Golden Sugar is unrefined and naturally low GI with no chemicals or additives and is a perfect alternative for consumers looking for a healthier sugar that tangibly helps in the fight against obesity and diabetes,” he added.
The product has currently been launched in Bangalore with further plans of being launched in Tamil Nadu and other states.
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