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INGREDIENTS AND FLAVOURS

Sustainability Square among Vitafoods Europe’s ’19 essay’s new features
Tuesday, 26 March, 2019, 16 : 00 PM [IST]
Geneva
The Sustainability Square, which will showcase the latest consumer and market insights from across the industry, allowing visitors to make informed and future-focussed buying decisions, is one of the new features at the 2019 edition of Vitafoods Europe, which will take place at Palexpo, Geneva, between May 7 and 9.

This year’s edition of the three-day event, organised by Informa Exhibitions, will focus on bringing the industry together to discuss key challenges such as sustainable sourcing, and wider trends, including food technology, sustainability and traceability, personalised nutrition, mental wellness, free-from, plant-based ingredients, hemp extracts and CBD (cannabidiol), contract manufacturing and the digital consumer. These sessions have been tailored to current and emerging market requirements.

The Sustainability Square is a space where attendees can learn more about the role that Vitafoods Europe is playing in shaping a more sustainable future for nutraceuticals. Visitors will also be able to discover the latest insights from across the industry, as well as discuss and debate on the topic, What does nutraceutical mean to you?

In the run-up to the event, Vitafoods Europe has been asking this same question to influential figures across the nutrition, health and wellness sectors. The aim is to collect feedback and dispel the confusion surrounding the term, and to create a more unified vision that appeals to today’s savvy consumer.

Vitafoods Europe 2019 is expected to attract 22,000 visitors, and will play host to over 1,200 leading global suppliers active in ingredients and raw materials, dietary supplements, contract manufacturing and private label, and services and equipment, exhibiting thousands of quality ingredients and products.

Building on last year’s success, Vitafoods Europe has evolved its offering for those looking for ideas and inspiration when developing solutions that deliver optimal health.

As a meeting point for the nutraceutical industry, the show will offer visitors an opportunity to source innovative, high-quality ingredients and finished products conveniently at one location, saving both time and resources, and eliminating logistic difficulties.

To clear any confusion about the updated or newly-introduced EU (European Union) and global regulations and allow manufacturers to speed up the process to market, Vitafoods has invited experts from the European Federation of Associations of Health Products Manufacturers (EHPM), who have realised the pace at which regulations, both in the EU (European Union) and around the world, are updated and introduced.

They will be offering one-to-one consultations as part of a new Regulatory Clinic. These sessions will provide answers to topics such as To whom do I notify my product and what fees are involved? and Considering the ingredients used, can all EU member state markets be entered?

While a new Clinical Trials Zone will offer a step-by-step guide to the clinical trial process, a Diversity and Inclusion Roundtable will open the discussion on the importance of establishing diversity in the workforce to create an inclusive environment and the benefits this will bring.

While the Clinical Trials Zone aims to provide a step-by-step guide to the clinical trial process, the roundtable will be discussing the importance of establishing diversity in the workforce to facilitate an inclusive environment. The event is scheduled to take place at 8:30am on May 8, 2019.

Additionally, the Vitafoods Education Programme will return this year with a new flexible structure, giving delegates the chance to attend specific sessions (for a minimum of two hours), individual summits and the one-day or the full three-day agenda.

Running throughout the event, the programme will have 11 summits (at which the hottest trends and cutting-edge research will be deliberated upon) and over 50 industry and business experts, to discuss and debate breakout trends and the industry’s latest studies.

Speakers include Joerg Gruenwald from the Committee for Botanical Dietary Supplements and Herbal Medicines in Germany and Dr Heike Stier, senior consultant, Analyse and Realise, Germany.

To give visitors the opportunity to network in a more relaxed setting, supplementary events, including the Community Breakfast, Diversity and Inclusion Roundtable, Nutrition Capital Network’s sixth annual European Investor Meeting, Good Manufacturing Practices (GMP) Training by EAS Consulting Group, the NutraIngredients Awards, the 5K Run and Yoga Wellness sessions, will also take place across the three days.

Chris Lee, managing director, Global Health and Nutrition Network, Europe, Informa Exhibitions, said, “Sustainability is a crucial influencer in the purchasing decision-making process for consumers who are becoming more health and environmentally-conscious. This, and the need to provide enough food supply for a growing population, has led us to identify the sustainability of the industry as a key concern and opportunity for the nutraceutical industry.

“Our goal with Vitafoods Europe 2019 is to bring the community together, and open the discussion about the challenges and opportunities ahead. This way, we hope to encourage collaboration across the entire nutraceutical industry and affect the move towards true circularity,” he added.

Dedicated zones and specialised theatres
This year’s dedicated zones will include the Omega-3 Resource Centre, in association with GOED. Here, industry experts will provide updates on the Omega-3 ingredients market, including the latest innovations in formulations, application and processing. The zone will also feature a new Omega-3 Index Testing Area, sponsored by BASF.

One of 2018’s top attendee features, the Probiotics Resource Centre, will be returning in 2019. Sponsored by Nutrasource, and in association with the International Probiotics Association, it will explore the key issues affecting the European probiotic market, as well as advances in novel applications for probiotics.

At the Sports Nutrition Zone, visitors will have the opportunity to engage and interact with demonstrations dedicated to the rapidly growing sector, including a sampling bar and product showcases.

The Packaging Zone, in association with Innova Market Insights, will look at the latest developments in sustainable packaging, displaying industry innovations in delivery systems and product packaging for dietary supplements.

The Market & Trend Overview Zone will see experts from Innova Market Insights presenting emerging trends in nutraceuticals and functional foods, such as heart and digestive health, as well as sports, infant and personalised nutrition, and healthy ageing.

Building on the themes of the dedicated zones, Vitafoods Europe 2019 will also feature a range of specialised theatres, including sports nutrition, probiotics, ingredients, Omega-3 and life stages.

The Sports Nutrition Theatre will focus on the active senior consumer, while the Probiotics Theatre will discuss both fermented foods, such as yoghurt and kefir, and shelf-stable foods, including cereal, soup, spreads and nutrition bars.

The Ingredients Theatre will discuss up-to-date market research, such as a study by Mintel which has found that vitamin D has overtaken vitamin C as the UK’s top single supplement. The Omega-3 Theatre will present proprietary data on consumer perceptions of the health and wellness benefits of omega-3 intake.

Product demonstrations and focussed pavilions
For an experience of the mind and body, Vitafoods Europe 2019 will once more tingle visitors’ taste buds at its Tasting Centre, and provide category-specific Innovation Tours, guiding guests around carefully selected exhibitors to offer expert industry insights.

While the New Ingredients Zone, sponsored by GeeLawson, will be showcasing the latest ingredient and raw material developments, the New Products Zone, sponsored by Super Foods, will be covering the core health categories and display a range of new innovations from the past 12 months.

Additionally, the Springboard Pavilion and the International Pavilions, including Croatia, Poland, Italy, Belgium, France, Hungary, Germany, China, South Korea and the United States, will present country-specific consumer and market trends.

Connecting the community
A key focus for this year’s Vitafoods Europe is to connect the community to encourage collaboration and discussions around key issues, such as creating a more sustainable future for the nutraceutical industry.

While the dedicated zones, specialised theatres and other features will own the stage from a professional point of view, additional events are taking place across the three days to give visitors the opportunity to network in a more relaxed setting.
 
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