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Colors Bigg Boss partners with Ching’s Schezwan Chutney as special partner
Wednesday, 28 December, 2022, 13 : 00 PM [IST]
Our Bureau, Mumbai
India’s favourite reality show Colors Bigg Boss has come a long way in its 15 years journey and has gone on to become a phenomenon in the television entertainment landscape. The 16th season of the hit show has bagged No. 1 spot in the non-fiction category. The show has been instrumental in providing unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year. Within six weeks of its launch, the show attracted over 127 million viewers on Colors and 600 million views on Voot. Bigg Boss 16 catapulted itself to the pole position in the non-fiction category with a massive reach of 3 billion along with 1 billion views and 97% share of voice on Colors Digital, making it as one of the marquee shows in the Hindi General Entertainment category.

The Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience. The sponsorships aim to provide brands with an opportunity to engage and collaborate through various touch points. During the show, the brands will gain prominence and visibility through ad spots, task integrations, and caller of the week segment, special zones, and other peripheral branding opportunities.

Ching’s brings the zing to the Bigg Boss house. The brand’s presence in the kitchen of the BB house has been synonymous since last 4 seasons as kitchen is the centrestage for all the drama, masala, and gossips that take place inside the house. Housemates have relished Ching’s products to make the boring and mundane food interesting. The hustling and bustling kitchen counters are topped with Ching’s products and have become a taste lifeline for the Bigg Boss contestants. The brand brings a meaningful flavour in the lives of housemates and thus connects with the audience.

Commenting on the association, Ajay Gupta, MD, Ching’s Schezwan Chutney, said, “This meaningful partnership with Bigg Boss is an ideal place to showcase versatility in our product portfolio. Through this engagement we wanted to expand our horizons beyond advertising and explore meaningful collaborations that will help to communicate our brand narrative and reach out to a wider audience who are fans of desi Chinese in India. Ching’s Schezwan Chutney symbolises the spice and adds zing of the BB house.”
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