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HOTELS & HOSPITALITY

WTF Digital Waiter ordering system at restaurants grows margins by 25%
Tuesday, 13 October, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
WTF Digital Waiter is a QR based digital ordering system for restaurants with customers across different countries. The founders say that their restaurant partners are seeing the margins growing by 25 per cent on average. WTF is part of the latest batch of 500 startups accelerator programme.

Contactless solutions are a current trend across all industries. Contactless dining is one such solution. Many are building the solution after the pandemic has struck but this startup from Bengaluru has envisioned this way of ordering before the Covid-19 situation itself. They call it the WTF menu (Digital Waiter).

It is a digital ordering system which comes along with a billing software, inventory, customer feedback, and everything that a restaurant needs. It simplifies the ordering process for customers and adds a lot of virtual human touch to that. It replicates the order placing experience that one has with a physical waiter at the same time improving the efficiency of the waiter.

One of their restaurant partners in India mentions that their customers ask for a QR code right after they enter the restaurant.  

The founders say that the WTF menu recommendation engine increases average bill value by 25 per cent in the first 27 days of operation while the whole system reduces costs by 30 per cent while improving margins on a big scale.

Restaurants mention that users fall in love with the digital waiter service when they use it once. Being used by 1,000-plus restaurants across multiple cities in India and Japan, WTF is the first startup globally to be awarded the startup visa by the Kobe city government, Japan. It's quickly expanding across the territories, reaching restaurants in every corner.
 
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