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HOTELS & HOSPITALITY

Barbeque Nation turns 14; Unveils customer loyalty programme Smile Club
Wednesday, 22 January, 2020, 13 : 00 PM [IST]
Our Bureau, Bengaluru
Barbeque Nation, India’s leading casual dining restaurant chain, has launched its customer loyalty programme, Smile Club, on the occasion of its 14th anniversary. It allows diners to accumulate points and avail exciting offers.

Called the Happiness Card, the programme is intended at bringing a smile on the face of guests, with points earned, termed as smiles and gift cards christened as Smile Cards, that allow patrons to gift smiles to their loved ones.

Barbeque Nation has served over 75 million diners over the last 14 years, and is synonymous with DIY (do-it-yourself) grilling on the table – a concept that it pioneered in India.

Starting from its very first outlet in Mumbai in 2006, to the 141st outlet launched recently in Ambala in Haryana, the brand is a household name in casual dining across the country.

The smiles are linked to a unique mobile number of the guest, and every smile is equivalent to a rupee. Guests can enrol for the Smile Club by bookings through the app or website only. Patrons can redeem the same by converting the smiles to a Happiness Card on the app/website.

Smiles have been introduced to strengthen the brand’s relationship with its customers and increase repeat visits. It also creates a ground for excellent corporate or group offers that Barbeque Nation is extremely popular for.

Rahul Agarwal, president, Barbeque Nation Hospitality Ltd, said, “We are extremely pleased to announce the launch of our loyalty programme, marking the 14th year of our operations in the country.”

“Barbeque Nation has come a long way in creating several benchmarks in the food and hospitality sector and is today the most preferred casual dining chain in the country,” he added.

“We are thankful to our guests who have showered us with so much love all these years and that is the reason, we have come up with the special Smile Programme,” Agarwal stated.

He added, “We are all keen to provide incredible dining experiences at our restaurants and continue creating memorable moments for our guests. This programme also allows us to build a robust mechanism of digital engagement with our customers and increase active membership.”
 
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