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Zespri International sees India as strongest emerging mkt for kiwifruit
Wednesday, 30 May, 2018, 08 : 00 AM [IST]
Our Bureau, Bengaluru
New Zealand-based Zespri International Limited, the world’s largest marketer of kiwifruit, is focused on strengthening its position in the Indian market, which it views as the strongest emerging market for the fruit among its peer group.

India, where the brand enjoys a majority of the market share, is one of the 59-plus countries to which the brand exports kiwifruit. The United States, Germany, Spain, China, Japan, Australia and New Zealand are the largest of these countries.

The kiwi marketing major is looking at growing its market share by increasing its export volume in 2018. The brand’s first shipment for this year has already arrived into India from New Zealand, which is known to produce the best-quality kiwifruit globally.

Its exports to India usually comprise Zespri Green Kiwifruit and Zespri SunGold Kiwifruit. But this year, they would be exporting the jumbo-sized varieties of both as well. While Zespri Green Kiwifruit is being exported for over a decade, Zespri SunGold Kiwifruit has been present in the market for the last three years.

Kiwi is no ordinary fruit, both in terms of the way it looks as well as in its nutritional content. The Zespri Green Kiwifruit is rich in Vitamin C, dietary fibres and antioxidants.

Also due to its low pH value, the vitamins do not deteriorate during storage. Full of vitality, the Zespri SunGold Kiwifruit has a refreshing sweet taste.

The fruit has a beautiful consistent shape and is a great source of Vitamin C, dietary fibres, folate, minerals and antioxidants, making it one of the most nutrient-dense fruits available.

It is believed that consuming a kiwifruit after breakfast helps to give your palate a nice, clean feeling while aiding digestion and reducing bloating.

The company has been delivering best-quality kiwifruits globally by working directly with New Zealand growers. The growers test the kiwifruit throughout the growing season to monitor and track the brix levels of the fruit.

The higher the brix levels, the more desirable is the fruit. Only when the ideal brix level, which is a measure to analyse the quality of produce is achieved, does the grower have clearance to harvest the fruit.

This guarantees that all Zespri kiwifruits achieve a high taste standard. It also collaborates with the growers to research innovative orchard practices and provide orchard management protocols to create consistent, superior-tasting Zespri kiwifruit, with exceptional health-giving properties.

The Indian fruit market’s demand for exotic fruits has been rising recently because of a prospering urban class, an enhanced exposure to the cultures of different countries, and a rising demography of health-conscious people.

Among all exotic fruits, kiwifruit has witnessed the fastest growth, with a compound annual growth rate (CAGR) of 80-100 per cent.

“Zespri Green Kiwifruit and Zespri SunGold Kiwifruit will be available starting this week across all leading retail stores and wholesale markets pan-India,” said the company.
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