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Amazon Retail India enters Gujarat to source directly from farmers
Thursday, 23 June, 2022, 13 : 00 PM [IST]
Our Bureau, Mumbai
In an endeavour to empower the farmers of Gujarat and offer high-quality fruits and vegetables to its customers, Amazon Retail India has launched its first collection centre in Gujarat at Prantij. This centre will assure farmers of fast payments, fair and transparent pricing, and guidance on farming. Additionally, this facility will be a channel to provide a source of various local and authentic varieties of fruits and vegetables to the customers such as guava, sapota, pomegranate, cabbage, cauliflower, tomato, potatoes and bhindi. It is located at Majra Chokdi, was inaugurated on June 14 in the presence of Dinesh Patel, Deputy Director, Horticulture, Government of Gujarat, and Baka Bhai Patel, Sarpanch Tajpur village and 150+ farmers.

Rajesh Prasad, category leader, Amazon Retail India, said, “Our mission is to enable local farmers across the region to leverage the online marketplaces and become a part of the digital economy. With this launch, and expansion of our collection centre network, we are positioned to procure the freshest and best quality local produce from farmers and deliver it to our customers. We are also working with FPOs in Gujarat and have already registered over 120 farmers to sell their produce at the collection centre. As we grow, we continue to learn more about farmers and the supply chain and are working towards building the infrastructure and state of the art technologies that help simplify the end-to-end value chain from our farms to customers.”

Dinesh Patel, Deputy Director, Horticulture, said, “We welcome Amazon in Gujarat and are very happy that Prantij has been chosen for the state’s first collection centre. We want our farmers to ensure high quality fruits and vegetables using minimal pesticides to get higher realisation. Department of Horticulture will support Amazon in bringing organic farmers to collection centre and enabling better quality of fruits and vegetables.”

The centre has a robust temperature-controlled supply chain infrastructure that provides high-quality locally grown fresh fruits, leafies and vegetables. After sourcing the produce from farmers, Amazon Retail India uses technology enabled capabilities at its collection centre to inspect the quality of fresh fruits and vegetables, and thereafter continuously monitors it at multiple stages. The fresh fruits and vegetables are then sent to the processing centres where they are sorted, graded, geo-tagged, and packaged in different sizes in well-aerated sustainable packaging to ensure freshest quality grade produce is sent to Amazon Fresh fulfillment centres located closer to customers.
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