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General Mills India doubles Pillsbury production to serve baking industry
Friday, 08 September, 2023, 08 : 00 AM [IST]
Our Bureau, Mumbai
General Mills India, part of US-based Fortune 500 packaged food company, General Mills Inc., marks a significant milestone with a groundbreaking ceremony for its new plant in Nashik, Maharashtra. This event commemorates the expansion of General Mills' footprint in India. The facility will serve as the epicentre for manufacturing Pillsbury Baking Mixes for the Indian market and is expected to be operational by August 2024.

The new plant will be the company’s second manufacturing facility for Pillsbury Baking Mixes in India.  The company will invest approximately Rs 100 crore to build this plant, equipping it with state-of-the-art technology and infrastructure. With the addition of this new facility, General Mills India will double its manufacturing footprint, enabling the company to meet the increasing demand for its Pillsbury bakery solutions in India. The brand holds a strong presence in the Baking Mixes segment and is well-positioned to supply baking products to the growing bakery and food service industry in India.

“The bakery industry in India is witnessing remarkable growth,” said Anand Khurana, country director for General Mills India. “Beyond birthdays, cake cutting has become integral to various occasions like anniversaries, success parties and festive gatherings. Pillsbury’s bakery solutions empower bakers with consistent quality in every cake batch and enhances efficiency in the back-of-house operations of bakery businesses. The new facility will mark Pillsbury’s commitment to serving more bakers in India and supporting their business growth.”

The brand introduced its Baking Mixes to India in 1999. Since then, it has become the undisputed leader in cake and dessert mixes for professional bakers. The new plant in Nashik is poised to further establish its position as the brand of choice for bakers nationwide, serving their evolving needs.

India is pivotal to the company's global growth strategy. The decision to double production capacity with the new plant is a testament to its commitment to the growth and success of the baking community.
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