|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
GD Foods’ Tops launches ‘Foodies Ka Choice’ campaign featuring Kareena Kapoor
|
|
Saturday, 21 February, 2026, 15 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
GD Foods Mfg. (I) Pvt. Ltd. has unveiled a new brand campaign, ‘Foodies Ka Choice’, for its flagship brand Tops, featuring actor Kareena Kapoor. The campaign marks a fresh step in strengthening Tops flavour-led positioning across sauces, pickles and condiments for modern Indian households.
Backed by AWL Agri Business Ltd., one of India’s leading food FMCG players, the latest television commercial (TVC) captures relatable foodie moments that highlight the importance of uncompromised taste. The campaign positions Tops as the preferred companion for everyday cooking, indulgent snacking and experimental food experiences.
Built on the insight that true food lovers never compromise on flavour, ‘Foodies Ka Choice’ celebrates India’s growing community of home cooks, snack enthusiasts and culinary experimenters who value authenticity and variety. The initiative signals a shift towards a more contemporary, taste-first brand identity aimed at appealing to younger consumers and evolving food habits.
Arvind Kumar Sharma, COO – Sauces and Condiments Business at AWL Agri Business Ltd., said the campaign elevates TOPS’ long-standing presence in Indian kitchens by creating a stronger emotional connection with consumers. He added that Kareena Kapoor’s association reflects confidence, modernity and the spirit of today’s food lovers.
Kareena Kapoor, commenting on the campaign, said that for food enthusiasts, taste always comes first, and Tops celebrates that passion for bold flavours.
The campaign also represents one of the first major brand initiatives since AWL Agri Business became a strategic partner in GD Foods. The collaboration aims to combine AWL’s scale and distribution strength with GD Foods’ legacy of innovation and consumer trust to accelerate growth and expand market reach.
The campaign will be amplified through a 360-degree media strategy across television, cinema, digital, social media, OTT, radio and audio platforms.
|
|
|
|
|
|
|
|
|
|