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Domino's launches new offerings - 5 Peppers, Zesty Chicken, Chicken Fiesta
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Tuesday, 17 April, 2012, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Domino's Pizza, a leading name in the organised pizza home delivery segment in India, has launched three new pizzas with new toppings in vegetarian and non-vegetarian pizza menu. The three pizzas are - 5 Peppers in the vegetarian category; and Zesty Chicken and Chicken Fiesta in the non-vegetarian category.
The 5 Peppers pizza is topped with red bell pepper (red capsicum); yellow bell pepper (yellow capsicum), green capsicum; red paprika and jalapeno, and sprinkled with herbs. The Zesty Chicken is topped with Zesty chicken sausage; barbeque chicken; capsicum and red paprika. The Chicken Fiesta is a combination of chunky chicken and spicy chicken; capsicum and onion. The new pizzas are offered in regular, medium and large sizes and are available at all Domino's outlets across the country.
Commenting on the new pizza launch, Ajay Kaul, CEO, Jubilant Foodworks Limited, said, “We are committed to offer a product that finds mass acceptance and recognition. As a result, we have always ensured that the products are made keeping in mind the consumers' tastes; something that they can connect with. Some of our new pizzas like Wheat Thin Crust Pizza, 3 Cheese Pizza, etc., are widely appreciated by consumers in every part of India. This is partly because we as a brand understand the consumers' taste buds and hence are confident that the newly introduced pizzas would also be liked by them. The new range promises to take the tasting experience to a new level. We are happy that our hot and piping pizzas have successfully found their place in the Indian homes as a full meal.”
Harneet Singh Rajpal, vice-president, marketing, Domino's Pizza India, added, “Domino's has always maintained its brand uniqueness while adapting to changing consumers' demands and tastes. Our new offerings always give consumers a reason to try different tastes and hence coming back to us. With the introduction of these three new products, we hope to delight our consumers with greater variety and new taste experience. Our toppings are unique that add more taste to our pizzas.”
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