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Speciality poultry meats making headway
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Monday, 01 March, 2010, 08 : 00 AM [IST]
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Poultry occupies the second coveted place in the world meat production. Just after pork, in the history of man, use of chicken as food goes back to very early times. Poultry meat provides more nutrients per unit number of calories. It is considered as nutritionally dense food. The Quail, Ostrich, Partridge, Emu, and Duck meat belong to the group of luxury poultry meat. The speciality meat is a niche meat of interest with relative importance to some countries.
White Meat
The chicken breast meat is described as white meat. Developed countries increasingly eat white breast meat. White meat takes about 20% of white chicken population.
Leanest Meat
Turkey is produced mainly for meaty purpose and is the leanest meat among all domestic poultry. Turkey is valued for its very tasty, tender and light meat. The turkey meat is the choicest white meat.
Authenticated Meat
Quail meat is an ideal food as authenticated in the Holy Bible and Holy Quran.
Dark Meat -- Goose Meat
The meat of goose is dark and is less digestible than white meat. It resembles pork. It has been claimed to be a good kind of meat for physically active people. Goose meat is 25% cheaper to produce than beef.
MEAT FOR THE INVALID AND CONVALESCENTS
Squab Meat (Pigeon Meat)
The flesh of squab contains a larger proportion of soluble protein and source of liquid protoplasm and of riboflavin and is relatively rich in phosphorus and has a distinct, delicious, fabulous taste and is tender and can be easily digested. Excellent meat for invalids and convalescents.
Red Meat
EMU MEAT The latest trend in low-fat cuisine is eating the meat of gawky Australian bird ”The Emu”. Emu meat is reputed to be very tasty. It is supposed to be extremely nutritious, with fat and cholesterol content being much lower than in any other red meat. Emu is a nutritious food source without any chemicals or hormones and is compatible with today’s trend towards lighter, natural foods. Emu provides good nutrition with less cholesterol, more protein and iron than lamb, chicken or turkey. Emu is healthier than lamb or beef. Emu meat is as delicious as the lamb version. Indians are becoming increasingly health conscious as the sale of Emu's meat is growing steadily. The bird’s meat is considered a healthy substitute for other red-meat variants such as lamb or beef.
Ostrich Meat
The consumer’s awareness towards the higher blood cholesterol responsible for heart attack and cardiovascular problems has increased the demand for the ostrich meat. The ostrich meat may gradually replace the traditional types of meat. On account of high protein and low fat, it is extremely suitable for further processing into meat products as its own or in combination with other types of meat -- the frankfurters, pastrami, ham, bacon, sausages etc.
Speciality meats are available across the country.
According to poultry industry experts, in Tamil Nadu there are around 4 companies selling quails. In fact there is a private company which has been reported to sell one lakh quails. Each quail is priced at Rs 21.
Turkey sale is about five tonnes per month in Tamil Nadu priced between Rs 100 and 300 per kg. Emu meat costs between Rs 300 and Rs 700. Cities of Mumbai and Pune have reported sales of turkey to the tune of around three tonnes per month. This meat is sold at department stores.
Duck is a delicacy available throughout the year and around one lakh ducks are sold in Kerala.
About one lakh pigeons (squab meat) are sold in rural areas across the country. It is priced from Rs 80 to 100 per pigeon.
In India consumption of speciality meat is just 1 per cent, almost 98 per cent of population consumes chicken meat all over the country. According to experts in the next 5 years, the speciality meat consumption will go up to 7 per cent. A lot of youngsters are taking to meats like quail, turkey, and duck.
Even the central government has diversified to popularise quail, duck, and turkey. The Central Poultry Development Organisation (CPDO) at Hessarghatta in Bangalore is focusing on turkey, duck and Emu. The CPDO in Mumbai is working on developing farms of turkey and quail. CPDO at Bhuvaneshwar is focusing on guinea fowl and duck. The northern region CPDO at Chandigarh is working on quail and for the first time it has sold 1.50 lakh quails.
A conservative estimate of the speciality meat market is around Rs 20 crore and is estimated to touch Rs 50 crore. The Central Avian Research Institute (CARI) located in Barelli is propagating quail, guinea fowl and turkey.
There is a shift towards speciality meats since it contains high fibre, are tasty and has non-rubbery texture.
As part of its focus in speciality meats, CPDO Chandigarh is ready to introduce in the market ‘kadakanath meat’ (kala masi) which is a black coloured chicken which, according to the market research, has reported to have an all-India market going by its medicinal values.
The growth of chicken meat consumption has been stronger than red meat due to the requirements of healthier and leaner meat. Creative product development has generated a wide range of value added products such as chicken wieners and sausage.
Special meat such as turkey, Emu, ducks, and geese game birds is becoming more and more popular. The future for special meat in India is bright. According to the FAO, demand for poultry meat is increasing both in developing as well as developed countries. Poultry meat production market is expected to exceed 50 per cent of the total meat industry by 2015. Poultry meat includes chicken meat, turkey, duck and goose meat.
Dr K Ravi Kumar, MV.Sc.(Poultry Science)Ph.D.Director,
Central Poultry Development Organisation (Northern Region)
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