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Cementing place in FMCG market
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Saturday, 04 November, 2006, 08 : 00 AM [IST]
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eap with plans of major international and local chains entering into the sector in the next couple of years, American Garden is very focused on making its presence felt in the Indian market and are committed to expanding its product range, availability and conducting aggressive consumer and trade promotional activities.
"Our objective in participating in Annapoorna - World of Food India is to gain maximum exposure of the American Garden brand amongst the FMCG industry and to network with retailers, institutional buyers and potential sub-distributors," said
Sanjay Bajoria, managing director, Bajoria Foods Pvt Ltd.Growing far beyond Real Mayonnaise, its first ever offering, today the American Garden basket boasts a wide range of products in over 15 categories distributed in almost 40 countries across the Middle East, Africa and Asia.
The American Garden brand has been present in the Indian market for more than 5 years. Since the official introduction in the Indian market in 2004, through Bajoria Foods Pvt Ltd, the authorised importer for American Garden brand, it has enjoyed steady growth.
"Participating for the first time, we are not really looking for orders at the exhibition but looking to receive some enquiries for sub-distribution from more cities in India thereby improve our distribution network to cover further ground in India as well as to spread awareness amongst key decision makers in the industry, added Bajoria.Bajoria Foods plans to attract visitors to its booth by product display, interactive presentation, and face-to-face discussions to achieve maximum impact on awareness and brand building.
"We are committed to building the American Garden brand franchise in India as we see the future potential in the categories that we are in and hope to further add to the robust growth we have experienced over the past 2 years. With the emergence of local and international retailers and a growing middle class consumer, we can only look to drive growth and cement our place in the Indian FMCG market," added Bajoria.
The American Garden brand of food and grocery products was launched in 1989 to meet the increasing demands of the modern lifestyle. With the promise of quality, freshness, convenience and variety fulfilled, American Garden® has truly become a household favorite with undisputed leadership positions in some categories across several markets.
The American Garden brand is owned by Global Export Marketing Co Ltd headquartered in New York, USA, with offices in Dubai and Amman. The company also represents several leading US consumer brands such as Reynolds, Keebler Crackers n Cookies, Murray's Sugar Free, French's and Sue Bee Honey.
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