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EVENTS

Meet discusses red, delectable and nutritive cherries from Chile
Tuesday, 28 December, 2021, 14 : 00 PM [IST]
Our Bureau, New Delhi
Cheer up, celebrate and as they say Cherry-sh Every Moment with red, delectable and nutritive cherries from Chile now available in India.

To mark the arrival of Chilean cherries in India, Chilean Cherry Committee of ASOEX organised an exclusive virtual meet event recently. Key speakers at the meet included Marcela Zuñiga, trade commissioner, ProChile; Charif Christian Carvajal from ASOEX; renowned nutritionist Ritika Samaddar; celebrated Chef Vicky Ratnani; and Sumit Saran, India marketing representative for Chilean cherries.

Earlier last year, the Chilean Cherry Committee of the Chilean Fruit Exporters' Association (ASOEX), alongside the Chilean Embassy in India and the office of the Chilean Trade Commission - ProChile had launched their maiden generic promotion campaign in India to introduce the fruit to the discerning health-conscious Indian consumers. The campaign had evoked overwhelming response in India.
 
Speaking on the occasion, Zuñiga remarked, "ProChile is a Government entity and a trusted channel that connects the Chilean exporters with Indian importers whose main objective is to improve bilateral trade between both countries. At Prochile, we truly believe that these initiatives are a real connection point between both countries and also a strong platform to improve the Chilean presence in the Indian market. We are proud and delighted to be part of this cherry campaign and support ASOEX in making this campaign successful. I am indeed happy to see the demand for Chilean cherries in India as our product is incredible for its premium quality, amazing juicy flavour, large size and bright red colour worldwide."
 
Joining the virtual session, Charif Christian Carvajal M, director of marketing, Europe and Asia, ASOEX said, "The broad Pacific Ocean and the Andes Mountains create a real paradise for cherry production and the unique weather conditions stimulate the growth of cherries. The differences between temperatures during the day and at night are particularly helpful for bringing out the wholesome and ripe flavours of Chilean cherries and assuring their good size and intense red colour. Our campaign "Cherry-sh Every Moment" has generated good response in the market and we have chalked out an extensive retail strategy to take this delicious fruit to discerning Indian consumers across the country, he concluded."
 
"Last season total cherry exports from Chile reached 255 tonne, surpassing the total volume imported in the Indian market the previous season. Chile’s exports of fresh cherries for the 2021/22 season are forecast to rise by 2.6% compared to last season, reaching 361,840 tonne, according to official projections released on December 8 by ASOEX. Last year, cherry market was relatively small in India, but has increased from 105 tonne (2016) to 292 tonne (2020), of which 43% come from Chile."
Demonstrating his culinary skills in preparing some really mouth-watering recipes using Chilean cherries, Ratnani said, "Cherries are a great fruit to garnish, decorate and include in your menu be it in food or beverage.” Ratnani live cooked two recipes – A Cherry Clafoutis inspired by the Indian Haldi Doodh and a Cherry Chaat.
 
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