Saturday, November 26, 2022
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   

You can get e-magazine links on WhatsApp. Click here

EQUIPMENT

Elanpro forays in Nepal and Bhutan; unveils its mascot - Frozo
Friday, 09 September, 2022, 08 : 00 AM [IST]
Our Bureau, New Delhi
Emphasising on consolidation, Elanpro, India’s leading commercial refrigeration company, has unveiled its mascot - Frozo. The new brand mascot amalgamates the company’s latest acquisitions and evolution as a holistic B2B solutions provider, under a single identity. In-sync with its foray in Nepal and Bhutan, the company envisages to enhance brand connect with this step.
 
An expert who is reliable, up-to-date and helpful, Frozo is a polar bear in white and blue brand colour scheme. The mascot will debut as a chatbot on the company’s website. It will strengthen the company’s after sales experience by responding to queries and challenges pertaining to commercial refrigeration products. Frozo’s name was selected by 40,000 fans who joined ‘Name the Mascot’ campaign on company’s social media page last month.
 
Speaking about the mascot, Sanjay Jain, director, Elanpro, said, “For over a decade, we have made customer satisfaction our prime objective. We feel now is the best time to launch our brand mascot as it will help create a connect with the existing and new markets. We expect Frozo to bring a comprehensive familiarity to Elanpro.”
 
The company will pump in 10% of its annual revenues to capture a 30 million market in Nepal and 15 million in Bhutan by 2023. Elanpro’s foray in these markets succeeds distribution set-up of recently acquired cold storage brand - I Cold in Saudi Arabia. Further expansion plans of the company will be subject to the macro-economic and market condition.
 
The company has recorded a 49.8% growth in the first eight months of 2022. The new brand identity is expected to further increase the purchase intent. With over 700 selling points in the country, the company plans to double its reach by 2025.
 
Enhancing its regional footprint, the company recently opened experience centres in Hyderabad, Chennai, Vishakhapatnam and Kochi. It plans to continue its local growth route by adding 50 more experience centres in the next three years.
 
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
   
   
Captcha :
 

 
 
Food and Beverage News ePaper
 
 
Interview
“Std can help identify cost-saving opportunities to up profitability”
Past News...
 
FORTHCOMING EVENTS
 

FNB NEWS SPECIALS
 
Overview
Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
 
 
Advertise Here
 
Advertise Here
 
Advertise Here
 
Recipe for Success
Bartending ‘interesting accident’, states aspiring mathematician Lal
Past News...



Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd