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To counter adulterated goods, Gokul milk adds five layers of protection
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Thursday, 18 November, 2021, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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In order to prevent and counter adulterated goods, leading cooperative dairy company Kolhapur Zilla Dudh Utpadak Sangh, popularly known as Gokul Milk, has added five layers of protection in poly pack bags through which it supplies more than 13 lakh litres of milk every day.
Until now, the polybag had three layers of protection. But after it was learnt that there were cases of adulteration in cow's milk for a while, the Gokul Milk Producers Association decided to renew the packaging with better protection. With this, even if someone tries to adulterate it, the difference will be evident for the consumer.
Vishwasrao Patil, chairman, Gokul Milk, said, “No extra charges will be taken from consumers for the packaging. We constantly strive to provide quality milk products to our consumers, and that has made Gokul a household name. Our efforts will always be to provide unadulterated milk.”
The company is using a five-layer security film of CI printing technology for full cream milk. For added security, the film is printed in fine print and the interior is covered with a layer of blue film. So if someone tries to tamper with it, a black spot appears on the sealed area. This will allow consumers to identify counterfeit.
Kolhapur Guardian Minister and MoS, Satej Patil said, “Gokul is the only milk association in Maharashtra to offer the highest milk purchase rate to the farmers. Protecting the interests of farmers has always been Gokul's topmost priority."
Rural Development Minister, Hasan Mushrif, while praising the move, said, "The onus and responsibility of providing unadulterated milk to consumers will be taken by the association. Their trust will be maintained by Gokul."
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