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SRS of ICAR-NDRI observes National Milk Day Dairy
Tuesday, 07 December, 2021, 08 : 00 AM [IST]
Our Bureau, Bengaluru
SRS of ICAR-NDRI on the occasion of the National Milk Day Dairy observed on November 26, lauded the contribution of the entrepreneurs to spur the growth of the Indian dairy industry.

National Milk Day, also 100th birth anniversary of late Dr V. Kurien and the  Alumni Association at SRS of ICAR-NDRI, along with the support of Indian Dairy Association (South Zone) held the event.

Dr Suresh Bhagavatula, professor of entrepreneurship in Indian Institute of Management, Bangalore & Faculty of N.S. Raghavan Centre for Entrepreneurial Learning (IIM-B campus) was the guest speaker on the occasion.

P.K. Dixit representing IDA (SZ) recalled  the achievements of late Dr V. Kurien in making the country self-sufficient in milk production. He also focused on the  genesis of Operation Flood, AMUL and NDDB underlining Dr V. Kurien’s enormous contributions.

Dr Bhagavatula spoke on Entrepreneurship in dairy and food sector. He urged the young would-be entrepreneurs not to get disheartened by the thought of difficult task of competing with big companies existing in the present-day market, and exhorted them to look at their modest beginning and learn from their experiences.

Further, he stated that, “Dr. V Kurien was probably the greatest social entrepreneur in the country who over the years created enormous combined wealth among farmers whose lives changed for better.”

“Our approach to entrepreneurship should start from consumer as well as problems involved in marketing rather than straight away thinking on how to set up a manufacturing plant, said  Dr  Bhagavatula.”

Dr K.P. Ramesha, head, SRS of ICAR-NDRI, Bengaluru and president alumni association, SRS of ICAR-NDRI, Bengaluru said that, “Even though India ranks first in milk production, there is yet lot to achieve with respect to quality and productivity.”

Presenting analogy with countries like China, he opined that, “We should all strive for achieving more and more from less and less for more in dairy sector.”

About seventy-five persons including staff, students, KMF officials, alumni and IDA–SZ members attended the programme. The programme ended with distribution of flavoured milk along with refreshments befitting the occasion of National Milk Day.

While Dr K. Jayaraj Rao, vice president, welcomed  the gathering, Dr S. Subash, secretary presented vote of thanks. Dr Siddaramanna, treasurer anchored the programme.
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