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DAIRY PRODUCTS

Shah inaugurates Mother Dairy’s new-age booth design in Delhi NCR
Saturday, 23 September, 2023, 14 : 00 PM [IST]
Our Bureau, New Delhi
Dr Meenesh Shah, Chairman, National Dairy Development Board (NDDB), has inaugurated Mother Dairy’s new-age booth design at Sector-79, Noida. The company has embarked upon a journey of transforming the consumer shopping experience across its booths in the Delhi NCR region and has introduced a contemporary structure, developed in association with National Institute of Design – India’s premier design institute.The newly designed booth was inaugurated in the august presence of Major General Sharad Kapur, YSM, SM, Director General, Resettlement, Department of Ex-Servicemen Welfare (Ministry of Defence) and Manish Bandlish, managing director, Mother Dairy.

Developed in the brand colours– blue and white – of Mother Dairy, the newly designed booth is all set to offer better visibility, identity and an immersive experience to the consumers of the Delhi NCR region, providing varied product range. The new design now brings the company’s famed Token Milk in a whole new avtaar. Set-up in a see-through glass design, consumers will now be able to witness the journey of milk from storage unit to container.

Inaugurating the booth, Shah said, “Mother Dairy has been consistently working towards evolving experiences for both the farmers and the consumers. While several interventions are being taken at the farm-level, the new booth design is the company’s sincere effort to elevate the experiences at the market-level. For a brand engaging with hundreds and millions of individuals on a daily basis, it is imperative to have impactful interfaces offering delightful experiences. I am confident that the consumers of Mother Dairy will experience a similar delight in their shopping experience as they experience in every Mother Dairy product.”

Mother Dairy has a robust network of over 860 booths in the Delhi NCR region, supplying quality products in the vicinity of neighbourhoods.
 
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