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Havmor celebrates Uttarayan 2026 with high-energy cultural campaign & festive anthem
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Thursday, 15 January, 2026, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Havmor Ice Cream, part of LOTTE India Corporation, is bringing festive cheer to households across Gujarat and beyond this Uttarayan with a culture-first campaign that captures the joy of kite-flying, rooftop gatherings and shared celebrations. Staying true to its philosophy of blending food with meaningful moments, the brand has unveiled a high-energy festive anthem to mark Uttarayan 2026.
At the heart of the campaign is a specially curated song created in collaboration with renowned Gujarati folk singer Kirtidan Gadhvi. Designed to be energetic, instantly hummable and rooted in local tradition, the anthem echoes the familiar “Kai Po Che” call that defines Uttarayan celebrations. The track aims to become a soundtrack for terrace get-togethers, family feasts and all-day kite-flying festivities, while also appealing to a wider national audience through its universal celebratory vibe.
Havmor’s Uttarayan initiative reinforces its long-standing approach of integrating regional festivals into brand storytelling through authentic cultural collaborations. By spotlighting Gujarat’s most cherished festival, the brand seeks to deepen emotional connections with consumers and position itself as a companion in moments of togetherness, joy and indulgence.
Commenting on the campaign, Rishabh Verma, Head of Marketing, Havmor Ice Cream, said the brand has always stood for shared experiences rather than just products. He added that the Uttarayan 2026 campaign is Havmor’s biggest celebration of the festival yet, aimed at becoming an integral part of rooftop gatherings and festive traditions across Gujarati households.
Adding to the celebration, Havmor has rolled out special festival combo offers to make its premium ice creams more accessible during the season. These include Choco Brownie priced at Rs 129 (down from Rs 155) and Butter Scotch at Rs 99 (earlier Rs 125) in 700 ml packs. The brand has also introduced Zulubar offerings at Rs 160 for a pack of four, including Zulubar Dark Crunch, catering to varied consumer preferences.
With its festive anthem, cultural storytelling and value-driven offerings, Havmor aims to sweeten every moment of Uttarayan 2026, blending tradition, music and indulgence into a memorable celebration.
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