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Pune-based Parag Milk Foods launches “Go” cheese brand
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Monday, 18 January, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Pune-based dairy company Parag Milk Foods has launched “Go” cheese brand with the help of Bangalore-based Scion.
Announcing the launch of its new brand, Devendra Shah, chairman – Parag Foods said, “We have been moving from basic dairy products like ghee and milk to value-added products like Dahi and Fruit & Dahi which have been very well received in the market. With the commissioning of our state-of-the-art cheese plant, we are now ready with a delectable range of cheese never before offered to the Indian consumer. In keeping with our dairy philosophy, all of our cheese is made from 100% cow's milk”
Bangalore based Scion; a brand incubation agency, has been working closely with the company on the branding, visual identity, packaging and launch of the new range of products. “The nascent Indian cheese customer has had very few brand choices or a range to choose from. The GO cheese brand is targeted at today’s generation families, who are now taking to international lifestyle and cuisine,” said Ramesh Rao, MD, Scion.
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