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McCain Foods Spud Report reveals 74% Indians crave fries late at night
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Friday, 29 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Ahead of International Potato Day on May 30, McCain Foods unveiled the inaugural McCain Spud Report, a global study exploring how consumers across markets enjoy fries and potatoes in their everyday lives. Conducted with Pollara Strategic Insights across 11 countries and over 12,000 respondents, including more than 1,000 consumers from India, the report captures evolving snacking habits, comfort eating trends and unique consumer behaviours.
The India findings reveal a growing love for fries, with French fries emerging as the country’s favourite potato dish, preferred by 36% of respondents. The report also highlights India as one of the leading global markets for late-night fry cravings, with nearly 74% admitting to eating fries after 10 p.m., placing the country among the top three globally.
Charlie Angelakos, vice president, global external affairs and sustainability, McCain Foods, said, “The McCain Spud Report highlights how fries have become more than just a food item. They are part of shared experiences, comfort moments and everyday rituals across cultures. While many behaviours around fries are universal, the findings also showcase the unique ways different markets enjoy them. India stood out for its strong emotional connection with fries, especially through social sharing occasions and adventurous pairings, reflecting how deeply food is woven into moments of joy and connection.”
Shreyashi Keshri, head of marketing, said, “Food has always been deeply connected to comfort, emotions and togetherness, and fries are a great example of how simple moments around food create lasting memories. Through the McCain Spud Report, we wanted to celebrate this shared love for fries while understanding the unique ways consumers, especially in India, are enjoying them. What stands out in India is the spirit of experimentation and the role fries play across occasions, whether as a late-night craving, a quick snack or something shared with friends and family. As a brand rooted in potatoes and closely connected with farmers, we remain committed to bringing high-quality products to consumers while continuing to support a more sustainable future for potato farming.”
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