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Hrithik, Isha to play in Parle's Hide-n-Seek
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Saturday, 04 February, 2006, 08 : 00 AM [IST]
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Parle Products has signed actors Hrithik Roshan and Isha Sharvani for endorsing its chocolate-chip premium biscuit brand Hide-n-Seek. According to sources the actors will do a special commercial for the Valentine Day. The ad comes on the heels of the 'anti-Marie Bureau' Kajol ad campaign for Marie Digestive biscuits.
Using Bollywood actors helps to draw in the18-25 age group, expanding their market base as well as giving Hide-n-Seek an edge over other biscuit brands. In addition, having two of the best dancers in Bollywood perform for the product is a definite audience pleaser, according to industry sources. A choreographer has been flown down from London to direct Roshan and Shravanti for the dance steps in the spot. The teasers for the campaign will go up within a week, with the main commercials coming out around the middle to late February.
Parle's other biscuit products include Parle-G, Monaco, Krack Jack, and Sixer.
The company claims that it has a 40% share in the biscuit market.
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