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Tilaknagar Industries launches premium Brandy Mansion House Chambers
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Friday, 10 November, 2023, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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In line with its premiumization strategy, Tilaknagar Industries Limited, a leading Indian-Made Foreign Liquor Manufacturer (IMFL), announced the unveiling of Mansion House Chambers Brandy, a premium variant of its flagship brand, Mansion House.
In the first phase of its launch, the latest premium creation, one of India’s largest manufacturers of premium brandy, has been made available in Puducherry, India. This will be followed by launch in other key southern markets.
Amit Dahanukar, chairman and managing director, Tilaknagar Industries, said, “We are immensely passionate about brandy. Our latest premium offering, Mansion House Chambers, is born out of our unrelenting focus on innovation to diversify our portfolio and revitalize the brandy segment.”
Ahmed Rahimtoola, chief marketing officer, Tilaknagar Industries, said, “Identifying need-gaps and then introducing superior products has helped us establish price-laddering for brandy, a concept that was non-existent for this category. Mansion House Chambers is a reiteration of our strategy to move up the value chain and shine a spotlight on the brandy segment.”
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