|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Tata Starbucks celebrates 10th anniversary by allowing customers to ‘Brew Your Own Starbucks’
|
|
Thursday, 18 August, 2022, 15 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Celebrations galore for Tata Starbucks as the brand marks its 10th anniversary in India and continues to lead by example with its eminent position in the coffee industry.
Announcing the novel ‘Brew Your Own Starbucks’ campaign, the brand celebrates its glorious presence in India and strengthens the warm connections it has built with their customers over the years, by offering its customers a-once-in-a-lifetime opportunity to get featured on the Starbucks menu.
In this unique campaign, customers are invited to share their own bespoke recipes for a beverage. Brand loyalists and coffee enthusiasts stand a chance to turn into baristas by participating and sending their entries for a distinctive beverage recipe. Lucky participants with a unique brew stand a chance to get their names and special beverages featured on the menu. Not only that, but for an entire month, the beverages created by the customers will be available at stores under their name.
To further amplify this campaign, the brand has also shot a beautiful film conceptualised by Edelman Studios India and brought to life by The Yellow Umbrella Films that starts off with a girl walking into a Starbucks store and requesting that the barista make a beverage for her which is her unique recipe.
As she goes on to explain her recipe, the store surprises her by putting it up on the menu board as - Naina's Decadent Frappuccino. The barista shares that the brand is celebrating their 10th anniversary by applauding the barista in you leaving her pleasantly surprised and overjoyed by this gesture. The film calls out customers to join this one-of-a-kind campaign by sending beverage ideas that are uniquely theirs and standing a chance to be featured on menus.
|
|
|
|
|
|
|
|
|
|