Neuherbs, which introduced green coffee to Indians in 2016, has now a slew of naturally crafted products with innovative formulas. Green coffee consumption is gaining ground in the country. People are making changes in their lifestyle. Due to rising health-consciousness among people, green coffee has created its need and demand.
In India the green coffee beans are especially popular in southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu. The company is sourcing the raw natural unroasted Arabica green coffee beans from the farmers from Karnataka.
Owing to the hectic lifestyle of consumers the green coffee is rapidly growing its demand in the market of food andbeverages, health groceries, dietary supplements and others, not only for refreshment purpose but also for the functional health benefits.
Amit Tyagi, founder, Neuherbs told FnB News in an email, “There are four different forms of Green Coffee: Beans, Powder, Ready-to-Use Sachets and Capsules. The price range starts from Rs289 to Rs1099. This is cultivated and packaged in India and not exported.”
The facility is in Greater Noida and the investment is of Rs 1 crore. The manufacturing of coffee starts with plantation of coffee in large beds in shaded nurseries. After the cherries get fully ripened then they are plucked from the coffee plant, this step is called harvesting. Then final step comes, which is called processing and it involves: Sun Drying, Grading, Gravity and Fnal sorting.
“When unroasted green coffee beans are sorted, they finally go for quality check. The last step involves processing and packaging. In this the green coffee is packed in food grade zipper pouches to maintain the freshness of the unroasted coffee. Neuherbs closely works with STS (Source to Sip) method,” said Tyagi.
Some of the other value added products from green coffee are- Fat cutters, Weight management and Meal replacements shakes, beauty care products like- cream and oil.
“The current scenario of green coffee in the country is like a roller coaster, which has waves of evens and odds. There are people, who are health conscious who are well acquainted with the green coffee and health benefits attached to it. They are trying to adapt it as a healthy daily beverage for a healthy lifestyle. But, considering the odds, there are people who are not familiar with the concept of green coffee. The lack of awareness and the investment is the present challenge. So, there is a need to aware people and provide them appropriate knowledge regarding this amazing healthy beverage and its health benefits,”said Tyagi.
“As per studies green coffee has been known to give numerous health benefits-The key benefit of green coffee is weight management or weight loss. As per rising concern among people for their wellness and fitness we see that people would love to include green coffee in their daily life and diet routine for better health.Awareness about the green coffee among the people is the main challenge we see in this space,” said the Neuherbs chief.