Mr Milkman which is India's leading last-mile dairy supply chain SaaS platform has been now acquired by America’s leading dairy technology, services, and intelligence provider, Dairy.com. The company has acquired a 100% stake to strengthen its integrated supply chain solution offerings for dairies worldwide.
The two companies will use their combined agribusiness technologies, development resources, and industry expertise to enable and innovate last-mile dairy supply chain solutions for markets in India and abroad.
India is the world’s largest producer and consumer of milk and dairy products. Dairy is one of the most sizable agribusinesses in India, and the industry is valued at Rs 11, 357 billion. Additionally, there is huge growth potential with value-added products such as cheese, yogurt, probiotic drinks, flavoured milk, ice cream, and other products in the segment. The two companies are positioned to thrive in India as their solutions are ideally suited to successfully supporting the country’s exponential rise of e-commerce and its increasing consumer demand for convenience, value, food safety, ease of payment, and product variety from the industry.
Samarth Setia, chief executive officer and co-founder, Mr Milkman, said, “Indian dairy sector and milk brands in India will need to employ technology at every level, right from procurement of milk to last delivery mile in order to grow and be successful. Milk brands in India and around the world operate on slim margins, and since milk prices have a cap, the only way to grow profits is to become more efficient – which can only happen through the implementation of technology. Our entire company joining Dairy.com team will accelerate our last-mile delivery solution to meet the rising customer needs. We also look forward to providing some of the most advanced solutions Dairy.com has to offer to the milk brands in India.”
Scott Sexton, chief executive officer, Dairy.com, said, "Our entire global team is committed to developing innovative solutions that empower supply chains to feed a growing world, and Mr.Milkman is a natural addition to our AgTech solution portfolio.”
Already used by over 60 plus Indian dairy brands, the company enables dairy food product companies to efficiently manage multiple aspects of dairy distribution, supply chain, customer subscriptions, and delivery requests. In addition to being cost-effective to implement, it is a pre-built alternative to food delivery aggregator apps and includes payment processing capabilities. The company works with Akshayakalpa, Gyan Dairy, Whyte Farms, Abis Dairy, Carnival Group, Fortune Dairy, Binsar Farms, Nutrimoo, Healthways, and many others in India.
In the future, the combined entity will look to optimise and digitise several areas of the agriculture supply chain in India, North America, and Europe. The company has extensive experience in multiple agribusiness areas and sectors, including first mile, plant operations, payments, quality control, risk management and transportation, and employs over 200 people worldwide.