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BEVERAGE

Lucofast expands distribution network across Mumbai and Navi Mumbai
Monday, 22 December, 2025, 08 : 00 AM [IST]
Our Bureau, Mumbai
Lucofast Foods and Beverages Pvt. Ltd., one of India’s fastest-growing hydration drink brands, has announced a major expansion of its distribution network across Mumbai and Navi Mumbai, marking a significant milestone in its growth journey. The move strengthens Lucofast’s footprint in one of the country’s most competitive and high-consumption FMCG markets.

With the launch of a dedicated distributor network, Lucofast’s complete range of hydration drinks including strawberry lemonade, peach and passion Fruit, and citrus orange will now be available across a wide spectrum of channels. These include general trade outlets, modern trade stores, gyms, cafés and on-the-go retail formats across the Mumbai Metropolitan Region (MMR).

Commenting on the expansion, Arif Sharif, Brand Manager, Lucofast Foods and Beverages Pvt. Ltd., said the brand’s entry into Mumbai is a natural progression of its growth strategy. “In a short span, Lucofast has built a strong and loyal consumer base in Pune. Expanding into Mumbai and Navi Mumbai allows us to scale our presence and reach a much larger, diverse audience. Over the next two months, consumers will begin to see Lucofast products widely available as we strengthen our distribution footprint,” he said.

Lucofast’s rapid expansion is being driven by rising consumer demand for functional, clean-label and refreshing hydration solutions. Unlike traditional energy drinks, Lucofast is non-carbonated and non-caffeinated, and is enriched with electrolytes and B vitamins, offering sustained hydration and energy without the crash. This positioning has helped the brand gain traction among fitness enthusiasts, working professionals and health-conscious consumers.

The Mumbai and Navi Mumbai rollout is expected to significantly enhance brand visibility and accessibility, while supporting Lucofast’s long-term ambition of becoming India’s leading hydration-first beverage brand. As the company continues to scale nationally, it remains focused on delivering high-quality, great-tasting hydration drinks that align with active, modern lifestyles and evolving consumer preferences.
 
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