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Jagatjit Industries unveils Royal Pride Whisky in premium spirits market
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Monday, 13 November, 2023, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Jagatjit Industries Limited (JIL), a distinguished name in the spirits industry with a remarkable legacy spanning over 78 years, proudly announces the launch of Royal Pride whisky in the premium segment. This exciting introduction marks a significant milestone for the company, as it continues its commitment to delivering high quality premium spirits to consumers.
It is the latest addition to JIL’s illustrious portfolio, has been meticulously crafted to meet the discerning tastes of whisky connoisseurs. Royal Pride whisky is smooth, mellow and a full-bodied blend meld together with a tinge of spicy and smoky peat that delivers a sensational taste with every sip. The appearance is deep gold, the aroma is malty and mildly spicy notes. Positioned in the premium segment, Royal Pride is available in three distinct SKUs (Stock Keeping Unit) to cater to a wide range of preferences and budgets; Quart (750ml) priced at Rs 800, Pint (375ml) priced at Rs 400, Nip (180ml) priced at Rs 200. Royal Pride Whisky is now available at select retail outlets and fine dining establishments across Delhi and will see presence across India soon.
Roshini Sanah Jaiswal, promoter and executive director, Jagatjit Industries Limited, said, "We are excited to introduce Royal Pride Whisky to the vibrant and ever-evolving market, currently it has been introduced in Delhi. Royal Pride is carefully blended with the finest grain spirits and imported scotch malts by Scottish master blenders. With our long-standing tradition of delivering exceptional spirits, we are confident that Royal Pride will captivate and delight the palates of whisky enthusiasts with every sip. In user trials we found Royal Pride greatly appreciated by even Single Malt drinkers. This is a testament to JIL's ongoing commitment to premiumization, further solidifying its reputation as a trailblazer in the Indian spirits industry."
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