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Homegrown brand Smoke Lab Vodka wins global accolades in first year of international launch
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Wednesday, 23 June, 2021, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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India's first homegrown premium vodka, Smoke Lab Vodka, has unveiled, that it has recently received several global accolades at some of the most prestigious spirits award platforms. This is a major achievement for the company which made its international debut in the United States and Singapore in late 2020, amidst the pandemic.
It is an Indian homegrown, small batch hand-crafted vodka range that has been expanding in the Indian market over the past two years. Made from the finest grains of Basmati rice sourced from the foothills of the Himalayas, the vodka undergoes a 5 times distillation using ultra-modern charcoal filtration for a pure spirit that is gluten-free and vegan.
The Classic variant is intense and complex with a smooth finish and bold flavour hitting the nose with fresh nutty aromas with subtle hints of citrus fruits. The adventurous Aniseed flavour variant is a delicate mix of fennel and liquorice notes for a creamy and sweet palate, making it a playful nostalgic exploration of an Indian household herb, the ‘saunf’.
Classic and Aniseed won both Gold and Best-in-Class Master Medals at the prestigious Spirits Business Asia 2021 which is a blind-tasting competition. Aniseed and Classic were also awarded a Double Gold, Gold & Silver medal respectively at the World Spirits Design Competition in San Francisco earlier this year.
Both variants were also judged Silver & Gold winners at the 2021 Bartenders Spirits Awards in San Francisco which focus on the best on-premise spirits for bars across the United States. Most recently, the brand also won a Gold at the 2021 SIP Awards for Smoke Aniseed, adding yet another feather to its hat.
Varun Jain, founder and CEO, Smoke Lab and NV Distilleries, said, “For a young brand like ours, having just launched in the United States in the middle of a global pandemic, being recognized by some of the most prestigious and largest spirits competitions is extremely exciting and encouraging! This is testament that our product is at par with any of the best quality vodkas in the world right now. We want to put India on the global spirits stage, and this is a well-deserved win in that direction. Cheers to our amazing team at Smoke Lab."
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