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Zayed Khan White Mischief's brand ambassador
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Saturday, 08 September, 2007, 08 : 00 AM [IST]
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gest spirits company, has signed on the noted superstar and style icon, Zayed Khan, as the brand ambassador for its vodka brand, White Mischief.
According to Debashish Shyam, assistant vice-president, United Spirits Limited, "White Mischief iconises youthful energy. As a part of our brand building initiative, we are now partnering with Bollywood actor Zayed Khan as the brand ambassador for White Mischief. Zayed truly reflects the spirit of White Mischief. We are confident that the association with Zayed will further strengthen the consumer connect with White Mischief."
White Mischief is the largest selling vodka in the country. Launched in 1996, White Mischief has since grown to become the largest vodka brand in India. Commanding a 44% market share, it registered a 31% growth for the fiscal year ending March 2007. The company has also enhanced the pack appeal by a refreshing new logo. The new logo (called the bubble logo) injects greater amount of excitement and vibrancy in the packaging.
Zayed will feature in the new advertising campaign for White Mischief. The ad films shot in a foreign location, will communicate White Mischief's brand essence. The campaign is expected to be on air this month covering all major channels.
With the new brand ambassador, new pack and a new TV campaign, the brand is expected to garner at least three additional market share points during this year.
White Mischief vodka is triple-distilled from the finest silent spirit and systematically carbon filtered to the highest levels of clarity, purity and international standards of vodka manufacturing.
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