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BEVERAGE

Pepsi to start bottling of Gatorade at Aurangabad
Friday, 01 July, 2005, 08 : 00 AM [IST]

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PepsiCo plans to begin bottling Gatorade at Aurangabad by August this year. The $2 billion sports drink brand Gatorade, which was introduced in India late last year, will be bottled at the company's plant at Aurangabad in Maharashtra. The project will involve Rs 10-12 crore investment. At present the drink is imported and sold through the existing distribution channel of PepsiCo's juice brand Tropicana.

Rajiv Bakshi, President of PepsiCo India, said Gatorade would continue to be sold at select points such as gyms and health clubs, besides the Tropicana distribution channel. There was no plan to mass-market this product at present. He said the company's bottled water and fruit juice business was growing at over 30 per cent in volume terms this year. About the recently launched Lipton Ice Tea, he said it was too early to comment. The sales of colas in the pre-monsoon period had been average. "I expect the post-monsoon

period to see higher growth in turnover terms," he said.
 
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