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International QSR & fast food chains opting for Indianisation of menus
Our Bureau, Mumbai
Global quick service restaurant (QSR) and fast food chains like Dunkin’ Donuts, Starbucks, Wendy’s, Krispy Kreme, KFC, Taco Bell and Genuine Broaster Chicken (GBC), which have forayed into India, are tweaking their menus to cater to the palates of Indian customers.