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Bengaluru-based online-to-offline grocer Kirana11 rebrands to Avenue11
Our Bureau, Bengaluru
Kirana11, a Bengaluru-based online-to-offline (O2O) grocery platform, has changed to Avenue11 to reposition itself in the e-grocery segment. As an O2O marketing platform, Kirana11 leveraged the offline presence of local stores in an area to serve customers better, while reducing the delivery cost at the same time.