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Boman Irani new brand ambassador of Puri Oil Mills’ P Mark mustard oil
Our Bureau, Bengaluru
Puri Oil Mills Ltd has signed Boman Irani as the new brand ambassador for its 80-year-old offering, P Mark Mustard Oil. Vivek Puri, the company’s managing director, was confident that the actor’s face would enable the brand to connect with its traditional consumer base in the hinterland and younger, health-conscious consumers in urban India.