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Is Indian Beer market to emulate China’s growth story?
Pinaki Mukherjee
It is believed that the Indian climate is perfect for consumption of beer, yet, like many other paradoxes that make India a country full of surprises, Indians prefer distilled liquors such as whisky or rum over beer. In 2009, per capita consumption of beer in India stood at a mere 1.2 liter, compared to the global average of 31.3 liters.