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Aashirvaad Atta's Gunatmaka Paramparaa brings Rath Nirman alive
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Our Bureau, Bengaluru
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ITC's Aashirvaad Atta concluded its ‘Gunatmaka Paramparaa’ campaign at the Puri Rath Yatra, offering devotees a first-of-its-kind activation inspired by the centuries-old tradition of Rath Nirman.
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