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Winn sauces launch ‘Easy Peasy Chinesey’ masalas
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Tuesday, 05 August, 2025, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Winn launches ‘Easy Peasy Chinesey’ masalas— Big Chinese flavours, small effort, a collection of dry masalas designed for preparing restaurant-quality Indo-Chinese dishes at home.
Beyond its well-known sauces and condiments, it has expanded to include an affordable line of spices with six varieties: Fried Rice, Paneer Chilly, Manchurian, Hakka Noodles, Schezwan Fried Rice, and Chilly 65.
The masalas are thoughtfully packaged in eye-catching, clutter-breaking, matte-finished sachets that not only look great on shelves but also provide easy-tear functionality for simple kitchen use. It is an excellent option for both inexperienced and seasoned home cooks because each pack includes illustrated recipe instructions.
It aims to meet the growing consumer demand for authentic Indo-Chinese masalas by launching in Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Chennai, and Delhi-NCR. With urban and semi-urban consumers increasingly cooking global cuisines at home, the brand brings a value-for-money solution that delivers consistent, bold flavors in just minutes.
Chandan Polekar, CEO, Adinath Agro, said, "We saw a clear gap in the market for affordable, restaurant-style Chinese masalas that health-conscious consumers — those actively seeking clean-label products. These are shoppers who want great taste without compromising on transparency, purity, and ingredient integrity. We're bridging that gap with Winn, which offers strong flavors, effortless formats, and unwavering quality. Our goal is to make every day cooking exciting and effortless with a glaring need for value-driven, clean-label Chinese masalas that accommodate Indian preferences and lifestyles. With Easy Peasy Chinesey, we’re giving home cooks the confidence and ease to whip up their favorite dishes effortlessly."
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