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Switch to NPO – A tectonic shift in the snacking industry
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Thursday, 30 May, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Consumers are becoming increasingly conscious of healthier snacking options, as evidenced by the recent conversations and growing awareness about Non-Palm Oil (NPO) products. This is significantly influencing consumer behavior and shaping new market trends.
Too Yumm!, the flagship brand of Guiltfree Industries Ltd., owned by the RP-Sanjiv Goenka Group, is a brand that has been offering innovative, disruptive, and healthier products since its inception. From introducing Multigrain Chips in unique flavours to being the first brand to bring in the technology of baked snacking products, the brand has been offering consumers better, healthier snacking options.
Furthermore, their entire range of snacks has been with NPO since the beginning. This innovation has set new industry benchmarks in the snacking industry, inspiring others to follow suit in introducing No Palm Oil snacks. marking a notable shift in the cultural shift in the snacking industry.
To mark its pioneering position, it has launched a new campaign titled ‘Switch to NPO’, reiterating its position as a brand that has been the trendsetter with NPO in its snacks range. Through this integrated campaign, the brand aims to connect with consumers in driving the conversation on NPO snacks as healthier snacking options without compromising on taste.
Yogesh Tewari, vice president of marketing, Guiltfree Industries Ltd., said, "At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one. Our commitment to offering palm oil-free snacks, including our popular chips range has been unwavering. With the 'No Palm Oil' campaign, we aim to reinforce our position as the 'OG of No Palm Oil Snacks' and raise awareness about the importance of mindful snacking choices.”
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