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Superfoods Valley Good Monk secures Rs 7 crore Pre-Series A funds from Multiply Ventures, Sharrp Ventures & Thinkuvate
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Tuesday, 28 May, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Superfoods Valley, a Bengaluru-based nutrition start-up has raised Rs 7 crore in a Pre-Series A round. This investment is earmarked for scaling its flagship brand, Good Monk, which offers a range of nutrition mixes & instant fruit drink mixes. New investors Sharrp Ventures, Thinkuvate along with existing investors Multiply Ventures have invested in this round.
Founded by Amarpreet S Anand and Sahiba Kaur with a mission to combat the issue of hidden hunger or micro-nutrient deficiency. Good Monk offers a range of nutrition mixes which can be added to food without changing its taste, colour or smell. Good Monk Family Nutrition Mix is clinically tested & 95% people see marked improvement in their energy, immunity & gut-health with regular consumption over a period of 120 days.
Anand said, "We are really glad to have our investors back us on this journey, because the positive change which Good Monk can create in the health of Indians could be very significant. It’s probably the easiest way of fortifying your daily food. Not surprising then that the business has really accelerated & has grown by 3X in the last 3 months.”
Sanjay Ramakrishnan, founder & general partner, Multiply Ventures, said, "As investors, our decision to invest in the brand for the second time reflects our unwavering trust in the company's vision, leadership, and potential for growth. We are confident that our continued investment will not only drive the brand's success but also contribute to meaningful and impactful outcomes in the nutrition space."
Chaitanya Rathi, partner, Sharrp Ventures, said, “Good Monk’s unique approach in tackling the challenge of micro-nutrient deficiency reflects our shared commitment to invest in brands which are creating impactful solutions for nutritional well-being."
Minal Shah, vice president, Thinkuvate, “With Good Monk’s patented product and formulae and their clinical trial results, we feel this product has a potential to become a table ingredient like salt and pepper in future.”
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