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Nova Dairy launches initiative to improve animal welfare in cattle supply chain
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Saturday, 13 July, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Nova Dairy, a leading name in the dairy industry, has announced the launch of a comprehensive initiative aimed at improving animal welfare within its cattle supply chain. This programme underscores the company’s commitment to ethical practices and sustainable agriculture, recognising that the health and well-being of dairy cattle are paramount to producing high-quality milk.
The company’s initiative will focus on educating farmers across various regions about the critical importance of animal welfare. By providing training and resources, the company aims to promote best practices in cattle management, ensuring that animals are treated with care and respect throughout their lives.
Ravin Saluja, director at Sterling Agro Industries Ltd., said, "Farmers are the backbone of our supply chain. We believe that by empowering them with knowledge and tools, we can collectively enhance the health and productivity of our cattle, leading to better outcomes for everyone involved, from the farmers to the end consumers."
The health of dairy cattle directly influences the quality and quantity of milk produced. A stressed or unhealthy cow is less likely to produce milk efficiently, which can have significant economic implications for farmers. By focusing on animal welfare, Nova Dairy aims to create a more resilient and productive supply chain.
One of the key components of Nova Dairy's initiative is advocating for the freedom of cattle to graze naturally. Research and practical experience have shown that cows that are allowed to roam and graze freely exhibit better mental and physical health compared to those that are confined.
"When cows are tied and restricted, they experience discomfort and stress, which negatively impacts their milk production. In contrast, cows that graze freely not only produce more milk but also have better mental well-being. Our goal is to help farmers understand and implement this natural approach to cattle rearing," concluded Saluja.
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