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Makers of SPAM brand fire up fan tastebuds with new SPAM Korean BBQ flavoured variety
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Tuesday, 30 July, 2024, 14 : 00 PM [IST]
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Minnesota, USA
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The makers of the SPAM brand are turning up the heat with the official launch of SPAM Korean BBQ, a sweet yet spicy variety that features a bold blend of umami and Korean-inspired spices. Now available exclusively at Walmart and Walmart.com, the new flavour is a flavourful tribute to the brand’s popularity in Korean culture and the growing trend of Korean BBQ on menus across America. The variety is meant to be sizzled up and enjoyed with family and friends on the grill, over rice or on a toasted bun with kimchi slaw.
Since the Korean War, the products have become a staple in global Korean customs. From its integration into traditional dishes like Budae Jjigae (army stew) to unique gifts during Korea’s Chuseok celebrations, the brand’s taste of comfort and symbol of resilience has made it a piece of Korean heritage that is celebrated around the world.
Jennesa Kinscher, senior brand manager for the SPAM brand, said, “SPAM Korean BBQ Flavoured is a nod to the relationship the SPAM brand has to Korean food culture and the ongoing celebration of global tastes. This new variety not only satisfies the comfort and nostalgia our current fans crave, but it also attracts new fans who are eager to try the sweet and zesty flavours that the Korean BBQ dish and experience offers.”
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